For this project, I had the opportunity to collaborate with the Alliance of Coalitions for Healthy Communities on a 4-week-long end-of-year donation drive aimed at securing support before 2024 came to a close. The campaign combined strategic social media and email outreach to engage donors and raise awareness for their mission. My role in this project was to design a unique social media post and email for each week, ensuring that each piece emotionally connected with the donors while reflecting the organization’s values and mission. I focused on maintaining a balance of urgency and inspiration to drive donations and participation.
Week #1 - Email Banner
Week #1 - Social Media Post
Week #2 - Email Banner
Week #2 - Social Media Post
Week #3 - Email Banner
Week #3 - Social Media Post
Week #4 - Email Banner
Week #4 - Social Media Post